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Sigem 2017 : neuf écoles de commerce ne remplissent pas

Cécile Peltier, Baptiste Legout
Publié le - Mis à jour le
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Une salle de concours
Sur les 10.799 candidats issus de prépa (contre 10.684 l'an dernier), 7.540 seulement ont obtenu une affectation dans une école de commerce. // ©  Jessica Gourdon
Comme en 2016, une petite dizaine d'écoles de management n'ont pas rempli leurs objectifs de recrutement, selon les résultats du Sigem 2017. Des contre-performances qui s'expliquent en partie par une augmentation des places offertes dans les écoles de haut et de milieu de tableau. Et par une perte d'attractivité des établissements les plus modestes.

Pas grand-chose de nouveau sous le soleil du Sigem 2017. Avec un nombre de places et de candidats proche de ceux de 2016, les grandes tendances restent peu ou prou les mêmes. Bien que moins nombreuses que l'an dernier, les places supplémentaires ouvertes aux concours BCE et Ecricome – 42 contre 130 en 2016 –, concentrées en haut et milieu de tableau, continuent de créer un phénomène d'aspiration par le haut. Et de faire des ravages en queue de peloton, comme en témoignent les résultats définitifs du cru 2017 du Sigem (système de gestion centralisée des intégrations). Un phénomène auquel vient s'ajouter un manque ou une perte d'attractivité de certaines écoles. 

Belle cuvée pour BSB

L'Essec (+15 places), GEM (+40 places), Rennes School of Business (+10 places), qui ont fait le choix de capitaliser sur leur renommée pour augmenter un peu leurs effectifs, font sans grande surprise le plein. De manière plus notable, une école plus modeste, BSB (Burgundy School of Business), fraîchement accréditée Equis, a rempli les 40 places supplémentaires ouvertes cette année. Une jolie performance.

Après une mauvaise passe en 2016, TEM (Télécom école de management), qui avait également parié sur cinq places supplémentaires, renoue avec le succès, avec 135 affectés pour 130 places proposées.

Changement de banque réussi pour ICN BS, qui, après son départ d'Ecricome à l'automne 2016, a pour sa première campagne sous l'égide de la BCE, pourvu ses 10 places supplémentaires.

Toulouse BS (–10 places) et Kedge (–30 places), qui avaient décidé de réduire très légèrement la voilure ont également fait carton plein. Pour la première, cela correspond à un retour à la normale après l'abandon de l'idée d'une ligne littéraires spécifiques à la BCE, et pour la seconde, à une démarche d'augmentation de la sélectivité : "On a une augmentation de notre barre de 0,4 point, c'est clairement une volonté de montée en gamme du programme", confirme Thomas Froehlicher, le directeur général de Kedge.

Neuf écoles ne remplissent pas

Mais neuf des 26 écoles de commerce utilisant le Sigem ne font pas le plein. Dans cette catégorie, les perdants sont toujours un peu les mêmes...

Malgré une diminution de plus d'un cinquième du nombre de places proposées (175 contre 225 en 2016), l'ISC Paris enregistre une contre-performance importante, avec un taux de remplissage d'à peine 60 % contre 73 % en 2016.

L'ISG, qui avait choisi de ne pas réduire son nombre de places, poursuit sa dégringolade avec 28 places pourvues sur les 80 proposées. Même ambiance du côté de l'ESC Troyes, qui dispose d'un taux de remplissage de 43 % contre 80 % en 2016.

"On est en train de scinder le système en deux"

De même, l'Inseec, qui avait maintenu les 300 places proposées l'année dernière, est loin de faire le plein, malgré une légère progression. "C'est une déception", convient Rémy Challe, le directeur de l'école. "L'année dernière, nous avons fait passer la barre de 5 à 6,44 et cette année à 6,5, ce qui nous a permis d'attirer plus de candidats aux écrits et aux oraux. Cela signifie une progression de l'attractivité de l'école, mais ne suffit pas dans ce contexte incroyablement concurrentiel", commente le directeur, qui appelle à davantage de "solidarité" entre les ESC.

On est en train de scinder le système en deux.
(R. Challe)

"On est en train de scinder le système en deux, avec, en gros, 17 écoles qui remplissent quoi qu'il arrive et augmentent leurs places, et les neuf autres qui prennent ce qui reste et pour qui le recrutement de préparationnaires devient problématique. C'est dommage, quand on sait que ces écoles ont les moyens d'attirer des élèves qui s'y épanouieraient."

L'ESC Pau résiste

Dans cette catégorie, on peut saluer une certaine résistance de l'ESC Pau, qui enregistre cette année un taux de remplissage de 65 % contre 46 % seulement en 2016.

Quant aux deux anciennes France Business School, qui ont réintégré le Sigem en 2016, elles reviennent de loin, et chacune à son niveau continue tout doucement de remonter la pente... L'ESC Clermont, qui proposait 60 places comme en 2016, a séduit 22 préparationnaires contre 17 en 2016. Quant à l'ESC Brest (30 places proposées), elle a en attiré cinq, contre un seulement en 2016. En espérant cette année qu'ils viennent...

Dans une moindre mesure, l'EM Normandie, qui venait de décrocher Equis et augmenté d'un point sa barre d'admissibilité, passée de 6 à 7, a raté son recrutement. L'école multicampus, qui avait parié sur 10 places supplémentaires (80 au lieu de 70),  n'a pas atteint son objectif, et même légèrement contre-performé : elle n'a attiré que 65 élèves contre 73 en 2016.

Pour l'ESC La Rochelle, avec 103 places pourvues sur les 105 proposées, la contre-performance est plus anecdotique.

96 % des places pourvues

Au total, sur les 10.799 candidats issus de prépa (contre 10.684 l'an dernier), 7.540 seulement ont obtenu une affectation dans une école de commerce, alors que 7.847 places étaient proposées. 307 places n'ont pas été pourvues, contre 282 places l'année dernière. Un phénomène que les 42 places supplémentaires ne parviennent bien entendu pas à expliquer.

En effet, sur les 8.911 étudiants classés, 7.888 seulement ont choisi de se positionner en exprimant des vœux, les 1.023 restants ayant choisi de faire autre chose. Et parmi les 7.888 candidats ayant exprimé des vœux, 348 ont préféré cuber ou choisir une autre filière. À HEC, sur les 381 étudiants affectés (contre 380 en 2016), huit n'ont pas donné suite. Sept lui ont préféré l'Essec et un l'ESCP Europe.

Un phénomène de désaffection qui reste toutefois marginal, puisque, "au total, 96,1 % des places proposées (contre 96,4 % l'an dernier) ont été pourvues", insiste Jean-Christophe Hauguel, président du Sigem. La preuve pour lui, que le système "montre encore une fois son efficacité pour les étudiants et les écoles", même si dans un monde idéal, toutes les écoles feraient le plein... 

Il existe selon Jean-Christophe Hauguel, plusieurs moyens d'y parvenir : que les écoles fassent à titre indivuduel un effort pour améliorer leur attractivité et collectivement d'une forme de "responsabilité" afin de maintenir une diversité au sein du Sigem", et pousser pour l'ouverture de nouvelles classes de prépa...

ÉCOLE Candidats Admissibles Admis + liste complémentaire Ayant exprimé des vœux Affectés Rang dernier affecté Nombre de places
Audencia Business School 8.169 3.298 2.329 1.895 475 2.067 470
Brest
Business School
1.550 1.382 114 33 5 114 30
BSB Burgundy School of Business (ESC Dijon) 3.249 2.644 1.423 1.173 225 1.037 220
École de Management de Normandie 2.651 2.138 544 366 65 542 80
École spéciale militaire de Saint-Cyr 180 100 51 44 37 40 37
Edhec
Business School
7.255 2.370 1.850 1.650 505 1.503 500
EM Strasbourg Business School 5.902 4.526 2.162 1.615 255 1.657 250
emlyon business school 7.414 2.127 1.658 1.512 505 1.266 500
ENS Cachan Paris-Saclay 815 269 23 21 6 22 8
Ensae ParisTech 513 145 83 74 6 79 12
ESC
La Rochelle
3.005 2.322 691 551 103 689 105
ESCP Europe 6.087 1.353 998 937 355 917 355
Essec 5.701 890 750 720 400 699 395
Grenoble
École de Management
7.752 3.299 2.511 2.081 495 2.087 490
Groupe ESC Clermont 2.231 1.937 353 236 22 351 60
Groupe ESC Pau 2.203 1.941 431 307 65 431 100
Groupe ESC Troyes 2.153 1.864 393 279 24 389 55
HEC Paris 5.230 701 381 379 373 381 380
ICN Business School 3.148 2.835 1.264 989 265 1.226 260
Inseec Business School 2.785 2.395 1.446 966 208 1.446 300
ISC Paris Business School 2.637 2.334 804 512 98 801 175
ISG International Business School 1.877 1.651 468 270 28 457 80
Kedge Business School 7.604 5.148 3.050 2.421 575 2.606 570
Kedge
Business School BEL-B/L
504 445 237 176 30 166 30
Montpellier Business School 5.902 3.841 2.085 1.606 255 1.563 250
Neoma
Business School
7.604 4.373 2.425 2.020 694 2.061 690
Neoma Business School BEL-B/L 504 407 218 168 76 198 75
Rennes School of Business 5.902 3.887 2.396 1.884 305 1.636 300
Skema Business School 7.270 4.458 2.996 2.397 535 1.902 530
Telecom École de Management 3.305 1.931 828 562 135 677 130
Toulouse Business School 7.320 3.181 2.147 1.763 415 1.755 410
Total colonne 128.422 70.192 37.109 29.607 7.540 7.847
Candidat BCE & Ecricome 10.799 9.725 8.911 7.888

Cécile Peltier, Baptiste Legout | Publié le - Mis à jour le

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Thomas.

A few belated answers for our friend Pravda: You claim to 'midly criticize' the Grandes Ecoles de Commerce, yet let me remind you of some of your comments: "a system that produces many (needlessly) low quality BAC+5's" "Congratulations for your UK diploma. I expect you had to work for it" (best backhanded compliment I read in a while - have you had a training for that?) "The top schools are not that much better than those rated as second class, just the degree of snobbery" And calling me 'thin-skinned' and a 'bigot' in the bargain (on that last one: that is twisting my words, as I am not criticizing Mr Zeil for being American, I am just stating how he introduces himself on his book's cover page). Has anybody told you that posting patronising comments doesn't validate your arguments? You claim to be part of the EFMD team ; I so happen to have met some of your colleagues last year, during a Business school audit. I was struck by the arrogance of the auditors, coming to a provincial business school ... That explains the tome of your post, I am sorry... That said, you are entitled to your opinion about French Grances Ecoles. I am the first to say that the system if far from perfect, but tarring everybody with the same brush is excxessive. I worked hard to get my Baccalauréat, not coming from a privilged background. I worked hard to jump thorugh the hoops of the competitive entrance exam. I spent 1 year in UK to complete an Msc. For all the students who went through the Grande Ecole system and worked hard, I can not let you say that the Grande Ecole system is a failure (as your post implies). Maybe a more nuanced post would have helped? Surprise: I totally agree with your comments when you say that meritocracy is fading away. It is a worry, and I don't think that the current race to getting all accreditations under the sun does help either. (by the way: if by any chance you are in London, I am more than happy to have a discussion with your face to face on this facsinating topic).

Thomas.

A few belated answers for our friend Pravda: You claim to 'midly criticize' the Grandes Ecoles de Commerce, yet let me remind you of some of your comments: "a system that produces many (needlessly) low quality BAC+5's" "Congratulations for your UK diploma. I expect you had to work for it" (best backhanded compliment I read in a while - have you had a training for that?) "The top schools are not that much better than those rated as second class, just the degree of snobbery" And calling me 'thin-skinned' and a 'bigot' in the bargain (on that last one: that is twisting my words, as I am not criticizing Mr Zeil for being American, I am just stating how he introduces himself on his book's cover page). Has anybody told you that posting patronising comments doesn't validate your arguments? You claim to be part of the EFMD team ; I so happen to have met some of your colleagues last year, during a Business school audit. I was struck by the arrogance of the auditors, coming to a provincial business school ... That explains the tome of your post, I am sorry... That said, you are entitled to your opinion about French Grances Ecoles. I am the first to say that the system if far from perfect, but tarring everybody with the same brush is excxessive. I worked hard to get my Baccalauréat, not coming from a privilged background. I worked hard to jump thorugh the hoops of the competitive entrance exam. I spent 1 year in UK to complete an Msc. For all the students who went through the Grande Ecole system and worked hard, I can not let you say that the Grande Ecole system is a failure (as your post implies). Maybe a more nuanced post would have helped? Surprise: I totally agree with your comments when you say that meritocracy is fading away. It is a worry, and I don't think that the current race to getting all accreditations under the sun does help either. To conclude: if by any chance you are in London, I am more than happy to have a discussion with your face to face, as if I don't mince my words, I don't think my opinion is less valid than yours either.

Thomas.

A few belated answers for our friend Pravda: You claim to 'midly criticize' the Grandes Ecoles de Commerce, so let me remind you of some of your comments: "a system that produces many (needlessly) low quality BAC+5's" "Congratulations for your UK diploma. I expect you had to work for it" (best backhanded compliment I read in a while - have you had a training for that?) "The top schools are not that much better than those rated as second class, just the degree of snobbery" And calling me 'thin-skinned' and a 'bigot' in the bargain (on that last one: that is twisting my words, as I am not criticizing Mr Zeil for being American, I am just stating how he introduces himself on his book's cover page). Has anybody told you that posting patronising comments doesn't validate your arguments? You claim to be part of the EFMD team ; I so happen to have met some of your colleagues last year, during a Business school audit. I was struck by the arrogance of the auditors, coming to a provincial business school ... That explains the tome of your post, I am sorry... That said, you are entitled to your opinion about French Grances Ecoles. I am the first to say that the system if far from perfect, but tarring everybody with the same brush is excessive. I worked hard to get my Baccalauréat, not coming from a privilged background. I worked hard to jump thorugh the hoops of the competitive entrance exam. I spent 1 year in UK to complete an Msc. For all the students who went through the Grande Ecole system and worked hard, I can not let you say that the Grande Ecole system is a failure (as your post implies). Maybe a more nuanced post would have helped? Surprise: I totally agree with your comments when you say that meritocracy is fading away. It is a worry, and I don't think that the current race to getting all accreditations under the sun does help either. To conclude: if by any chance you are in London, I am more than happy to have a discussion with your face to face, as if I don't mince my words, I don't think my opinion is less valid than yours either.

Clement.

Ce qui est criticable du système français, c'est que l'école où tu étudies va marquer ton futur professionnel de manière incroyable. Et certains parents le savent et payent pour cela. On paye une marque qui va être recherchée par les recruteurs. Et si on n'a pas cette marque sur notre CV, on ne peut pas espérer entrer dans une grande boite française, ou en tout cas espérer grimper les échelons. Ceux qui arrivent en haut sortent des mêmes écoles. C'est ce qui est dommage dans le système français.

Pravda.

@Thomas: I do not know who Mr. Zeil is, but now I am curious, I will look for his work. I must say that you are rather thin-skinned if you are insulted if somebody mildly criticizes the system of Grande Ecoles of Commerce which places the emphasis on their façades and not their educational processes. I did not even mention the sad result: it produces many (needlessly) low quality BAC+5's graduates. You instinctively think it's an American? Are you a bigot as well? I am French with origins in the EU, no, not the UK, although I did live there. I was not insulting graduates, such as yourself. Reread my post. I just do not think for a moment that students are passing through a system that provides value for money, so I think they are wasting their time. They learn on the job, so that means they have not done so at their school. I give credit to those who compete (via the concours) to get in. However, they find the competition and challenge is over for all but the occasional dullard. So this is not doing anybody any good. By failing to challenge and pressure students to succeed compared to their peers, the Grande Ecole system is just rubber stamping their future without truly providing an education. That's a waste of time. I'm not writing from Mr. Zeil's perspective, just my own - 37 years of observation very close to the Grande Ecole system in various roles, including instructor, researcher, employer of graduates when I worked in industry, and finally as an EFMD accreditations officer. Regarding alcohol, apparently, Mr Zeil was referring to the bizoutages that have only recently come under some control. He is entitled to have his opinion. On another topic, my experience is that with American MBA programs there is a tremendous variety of quality. The best are far better that France's best. The worst are worse. In general, they get what they pay for. In France, in the Grande Ecole system, there is not much variety in the end product, with some exceptions. The top schools are not that much better than those rated as second class, just the degree of snobbery. Furthermore, the top schools tend to be there because of the wealth of being from a major city (Paris, Lyon, etc.) and other schools will never supplant a Parisian incumbent. In terms of students, those that pay, are paying-to-win in life. Their diploma is a ridiculous and irrelevant substitution for experience...as I had mentioned in my previous comment, meritocracy disappears after the concours is finished. DRH's across the country ask for your diploma and slot you into a social category BEFORE they ask you what you have done in life. Ironically, it seems as the French Revolution failed! The middle class are economic serfs. Those individuals that cannot afford to pay for entrance into the system are doomed to second class salaries and opportunities - for life, unless they create a long-term successful business. This is rare in reality as I am sure you are aware if you have studied entrepreneurship. I was watching "Capital" a couple of years ago on M6. There was a story about a graduate from a Grande Ecole listed by several magazines in their top 20 Ecoles de Commerce. On television, and without shying away from the subject, the graduate demonstrated that he could not write a business plan, nor could he use MS Excel. These basic tasks where just background information about his experience as an entrepreneur. The lack of these skills was not questioned - as if this is normal ! The story continued: he knew how to pay an accountant to do the work that his bank wanted to see. Yes, this is but one example, but that student would never have graduated from most institutions, except from a Grande Ecole. I have seen first hand how grades of weaker students are manipulated to allow students to pass, often after phone calls from parents. My opinion is that his grande Ecole failed to do its primary task. Their focus was on research and accreditations. I have seen many other graduates who wasted a lot of time and money to obtain their diploma, but who, after graduating, know nothing close to what three years of schooling should result in. Furthermore, the students do internships, often unpaid or with a few hundred Euros per month - well below SMIC. That is just simply abusive. The system is broken. The students (or their parents) are paying-to-win, not to be educated. The schools are focused too much on research and not enough on creating educated graduates. Congratulations for your UK diploma. I expect you had to work for it. Most graduates are not so fortunate.

Clement.

COuld not agree more... Great comment!

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