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Who we are

Who we are

L’Etudiant is a French media group specialized in education.
Launched 47 years ago, we organise nationwide institutional student fairs throughout the year, publish special issues & paperbacks, attract millions of monthly views on our websites (letudiant.fr | trendy.fr) and provide access to a database of French students who are eligible and keen to study abroad.

Download our international kit
126126 student fairs.
+ 800 K800,000 optin BtoC contacts.
3.5 M3.5 million unique visitors per month
2 K2,000 mobilised persons
Our promise: ensuring our advertisers’ visibility among students by means of our 360° approach.

Objectives

Our ambition

To be the leading media when it comes to:

  • helping and advising 15-25 years old to make better decisions about their future
  • diversifying your recruitment tools and enabling you to attract more students

French Students abroad

Every year, an increasing number of French students want to study abroad.
85,409 French students studied abroad last year.
(In 2018, Spain and Germany were the most popular destinations in Europe, largely because of the Erasmus programme - Source: Erasmus)

L'Etudiant student fairs

With the backing of the French Ministries of National Education and of Higher Education, Research and Innovation, our student fairs provide exhibitors with the opportunity to make direct contact with secondary school and university students, to boost their image and to create positive perceptions of their institution among their target audience.

126126 student fairs
including 2 international fairs (Paris & Lille).
5555 cities concerned.
6 K6,000 exhibitors 800 conferences, 2 200 speakers.
1 M1 million expected visitors.
Come and join our exhibitors: public institutions, schools & universities with an international focus, language schools, student service providers and more.

Announcement

STUDYING ABROAD STUDENT FAIR, 22-24 November 2019

Integrated courses, dual degrees, language courses, language classes, international internships and jobs, programmes, the Euroguidance network, grants for moving abroad and the Erasmus Student Network: the fair will offer customised solutions for secondary school and university students who want to pursue their studies abroad.
The fair will include private and public schools and universities and educational institutions.
The event will be organised with the backing of the French Ministries of National Education and of Higher Education, Research and Innovation, along with the “Study in” international institutions, embassies and cultural centres of the countries represented.

Download the product sheet

PARIS SECONDARY SCHOOL ROADSHOW, 26-28 November 2019

An increasing number of French secondary school students want to continue their studies abroad for a year or more.
Given this, l’Etudiant will organise the Cap sur l'International (International Focus) event at these students’ secondary schools, giving them the opportunity to meet a number of international schools and universities.
This event will be organised in close collaboration with the management teams of each secondary school and will be held from Monday to Friday, visiting one or two secondary schools per day.

Download the product sheet

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L'Etudiant digital & data

The most regularly visited education websites in France
1. l’Etudiant: the most visited French website on educational resources
2. Trendy by l’Etudiant: lifestyle news and information for students
3. EducPros: news from the world of education for higher education professionals

Download our international kit
3.6 M3.6 million unique visitors per month, 5.2 million in June
Source: Mediametrie Netratings, average unique visitors per month from Jan-Dec 2018 and June 2018
3.5 minAverage visit lasts 3 minutes and 35 seconds
Source: Google Analytics, average from Jan-Dec 2018
1.3 M1.3 million exclusives
3.353.35 page views per visit
Source: Google Analytics, average from Jan-Dec 2018
Wether you are a brand, a media, a formation center ? Strengthen your visibilty among many high school students, undergaduates and graduates.

Communication tools

1. Communication tools (display, native advertising, video reports, editorials, etc.)
2. SEO annual reference file, your “ID card” on letudiant.fr
3. A visitor app which helps students to organise their student fair visits and to filter exhibitors, using search criteria
4. A “keep in touch chat” feature which helps you to get/stay in touch with young people in a fun, dynamic way by means of an interview with one of our journalists, followed by a Q&A session
5. “Study in...” newsletter: a publication which promotes your country as a study destination and features your institution or company (published from September to December 2019)

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